PJai By ad-lib x ToyZero Plus

Hong Kongs fashion brand ad-lib links up with ToyZero Plus to give Shiba Inu owners like us high blood pressure as they have turned ad-lib’s “PJai” Shiba into a vinyl figure!

On a beautiful summer day in 2016, Pjai arrived at the headquarters of ad-lib.
He found the rhythm in his internship role, radiating positive energy with a charmingly off-the-cuff attitude. After four months, Pjai was promoted to PR Assistant.  It all happened very quickly that we suspected Pjai had some sort of enigmatic power that helped him win our hearts and minds.
We see a lot of amazing qualities in Pjai that epitomize the ad-lib brand. In the same year, we launched our experimental project Pjai collection in which Pjai’s images were widely used in a range of unisex staples.  The result was an amazing collection full of summer vibes and fun. As an influencer, Pjai now lives life with his own terms – being incredibly happy and laid-back.-

Toyzeroplus has been collaborating with the local HK fashion brand, ad-lib, to transform their favourite mascot, PJai the Shiba Inu, into a 3D soft vinyl toy and stepping its feet into the world of designer toys!

We always see PJai’s 2D graphic on ad-lib’s fashion items. This time, the lovely Shiba Inu is appearing as an 8.5CM 3D figure! Sticking out his tongue and chest, PJai looks a little bit naughty but lovely at the same time, doesn’t he!

Designed by ad-lib and produced by Toyzeorplus, P Jai is 8.5CM tall and made by soft vinyl. Each of them is packed with an open-window packaging box and will be available at every ad-lib’s store and on Toyzero plus official website on 22nd June (Sat)! Check it out.

Toyzeroplus official website & online store:
ad-lib store locations:

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TTC Legend

Written by Andy

A Yellow guy with bad English who's a chef by trade but addicted to toys and art. Instagram nutter rambling food addict who likes to take photos of everything I eat (most Asians do right?) Please don't class me as a journalist or blogger, more on the lines of talent scout and always backs the little guy.

Instagram ( BigToyPoo)
I am that one dickhead too.

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