Brian HIGH TECH LOW LIFE By Brainrental x ToyZero Plus Online Pre Order

One figure I rushed to get at Thailand Toy Expo 2017 was #Brian HIGH TECH LOW LIFE By Brainrental x ToyZero Plus and damn it was worth the 10000 MPH run over to ToyZero Plus booth. OK, so it’s an exaggeration but yeah it was high on the list of the must gets at TTE. Fast forward to the present day and Brainrental x ToyZero Plus they’ve launched it online for worldwide pre-order!

“We believe that observation shapes our behavior, Brian observes the world via the lens of a phone, his action is determined by the data retrieved from the network, it is a character that reflects everyone of us.” – Brainrental

The design is one striking and very interesting. One can say, we can relate to it for sure, our lives glued to our phones and as technology takes over our lives. Check out  #BRIAN HIGH TECH – LOW LIFE by Brainrental. One eye-catching figure and a great concept worth checking out for sure. QC was good and stands pretty well even though we thought it would be top heavy. A review will be released as soon as we get back to UK.

“Brainrental-Lab was founded by a group of 3 in 2012. Inspired by the absurdities in modern metropolitan life, Brainrental-Lab transfuse these perceptions into their experiments and creations. Once majors in Industrial and Product Design at Hong Kong Polytechnic University, all 3 individuals are passionate about illustration and design, from two-dimensional illustrations to three-dimensional objects, they substantiate their thoughts through humor and irony, hoping to fuel curiosity and ignite minds.”
Brian is the character that appears in a lot of Brainrental’s works, it is also the character developed from the Brainrental’s logo.

Pre-order NOW at priced at HK$480.

Size : ~14cm(H)
Accessories : Cell Phone X 1
Material : Vinyl

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Check out the footage from ToyZero Plus booth at Thailand Toy Expo 2017 where we got to see the prototypes in person.

Find Brainrental via Facebook and Instagram.

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TTC Legend

Written by Andy

A Yellow guy with bad English who's a chef by trade but addicted to toys and art. Instagram nutter rambling food addict who likes to take photos of everything I eat (most Asians do right?) Please don't class me as a journalist or blogger, more on the lines of talent scout and always backs the little guy.

Instagram ( BigToyPoo)
I am that one dickhead too.