5 days until ToySoul 2021 and we can smell the pure vinyl cooking as Hong Kong’s Happi Class is preparing a special menu for ToySoul! Linking up with Milk Cargo, Happi Class has added special ingredient making ‘ Burger-Mill’ that tad special with the pastel milky colourway. Don’t worry about the calories or carbs, just be Happi with Burger-Mill. Gotta love those Goggle-Eyes.
Fast food culture only sprouted in Hong Kong in the 1970s. In response to Hong Kong’s social culture and rapid pace of life. The emergence of American fast food meets the humble requirements of busy urbanites who have no time, thrift, and fullness, and can quickly and easily complete a meal and immediately return to work. Even if the health controversy caused by fast food has been quite polarized for decades. However, these pleasing and memorable foods, as well as related mascots and brand images, have indeed brought unforgettable memories and far-reaching effects to many fans. HAPPI CLASS, a creative team from Hong Kong, simply and directly based on “happiness”, hoping to transform the things the team likes and find interesting into creative inspiration through different forms of creation. Whether it is through design, painting, film, or the belief displayed on the toy platform, the purpose is to promote happiness to the public and awaken your good memories.
WHEN: 18-19th December 2021
Venue: ToySoul 2021 Kowloon Bay International Exhibition Centre, Town, Trade Hall
*release dynamics will be published via Happi Class x Milk Cargo social media
Find Happi Class via Instagram.
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