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Aaron Chang x BBRC Studios The Creation of HeeDong Exhibition at BLAXK

As the space for pop culture, art, and collectibles, BLAXK by ActionCity (BLAXK), in collaboration with BBRC Studios, is proud to present The Creation of HeeDong Exhibition, featuring the works of South Korean artist Aaron Chang at his inaugural solo show in Singapore!

Aaron Chang is an established artist best known for his Ivy-style of illustration, blending line art and colors with detailed fashion drawings to create his iconic style. Inspired by his real-life Boston Terrier, 히동이 HeeDong was born out of the sketchbooks of Aaron and immediately took on a life of entertainment and fantasy, spreading humor and good vibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.

Bringing the cheeky yet undeniably adorable HeeDong to life through various mediums, The Creation of HeeDong Exhibition puts together a fascinating collection of collectible art prints, digital assets, large-scale sculptures and exclusive art toys – showcasing Aaron’s captivating art which has created a strong following of collectors and fans worldwide.

Based in South Korea, Aaron was previously the Design Director for New Balance Korea who worked in commercial design, UX/UI and fashion advertising. His beautiful illustrations are a product of his love of fashion and preppy/Ivy style, and credits his current style of personal illustrations as inspired from renowned fashion photographer Scott Schuman’s The Sartorialist blog, as well as renowned names like Pitti Uomo, Nick Wooster and Takahiro Kinoshita.

Drawing from these influences, further inspired by a Japanese-published editorial [Take Ivy], Aaron became a strong advocate for the preppy culture and style, creating his own independent and unique IVY BOYS artworks and prints. The signature colours which the artist usually uses – yellow, pink, pale sky blue, and mint – are the colours of his childhood home in Busan, known for its incredible sunsets, seaside, and overall natural landscape.

Aaron held his solo IVY BOYS exhibition in Los Angeles in May 2022. The artist’s strong and clean Ivy Style art was also featured on Hypebeast for his collaboration with clothing label Percival – which was followed by a myriad of projects including brands like New Balance (Korea), Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery (Hong Kong), Drôle De Monsieur (France), Panyter (US) and Attorie (US).

Annyeonghaseyo, HeeDong the Wonder Dog!

Within the IVY BOYS universe, Aaron includes illustrations of a Boston Terrier based on his real pet as a companion figure, which resonates strongly with the community.

Affectionately named ‘HeeDong’, this small dog in real life becomes much more in his dreams, or when his ‘hoomans’ are not around. HeeDong lives in a world where adventures are plenty, imagination boundless and anything is possible.

Launched via the world of Web3 and viral memes, HeeDong is not just a pet dog, but an art platform designed by Aaron to represent the inner child in all of us – pop culture, curiosity for the unknown and wanderlust for escapades. These urban yearnings are presented through the lens of HeeDong, synonymous with joy for all.

Gaining mass popularity through short-form animation and spawning off his own meme content on Instagram and TikTok, HeeDong is now ready to venture into the world of designer art toys and collectibles for his fanbase!

Exhibition Artworks and Merchandise

Beyond showcasing his signature artworks on IVY BOYS, Aaron presents an exciting range of designer toys and collectibles for both display and sale in his debut exhibition in Singapore!

With bright eyes wandering out into the galaxy of infinite possibilities,
BBRC Studios x Aaron Chang presents the limited edition series of Collectible Figurines encapsulating a Space theme – a celebration of our hopes and dreams, and an ode to a better tomorrow.

Available in Pearl White and Silver.

Standing at 30cm tall, this first release of 5 designs showcases HeeDong in multiple realms. Featuring interchangeable parts and movable arm joints, one can look forward to adding your own style into your collection of HeeDongs in the coming days.

Do also keep your eyes on the lookout for the Varsity HeeDong exclusive to BLAXK!

Dive deeper into the wonderful world of HeeDong with the upcoming range of blind box figurines themed “The Daily Life of HeeDong”. Collect ‘em all, including two rare chasers. What do they look like, you might wonder? Head down to BLAXK to find out!

Amass an extended collection of HeeDong merchandise including apparel, accessories and other lifestyle products – all fully-stocked at BLAXK for a limited time only.

Aaron Chang has created a strong impact in the movement of blending art into fashion, not just through creating a strong visual style synonymous with his IVY BOYS brand, but also blazing through with his own blend of uplifting humour in his HeeDong persona. Following his popular IVY BOYS exhibition in Los Angeles, the artist has arrived in the Lion City for the debut exhibition spotlighting HeeDong!

With the theme on childhood wonderment and the common yearnings for escapades, The Creation of HeeDong exhibition invites you to step into the wonderful world of HeeDong’s dreams where his fantasies come to life, where memories are minted with new friends and where experiences are filled with wonder.

Be part of the creation of HeeDong today!

This exhibition will be open to the public at:

BLAXK by ActionCity from Saturday, 18 November 2023
Details about the The Creation of HeeDong Exhibition in Singapore:

Period : 18 November 2023 (Saturday) – 14 January 2024 (Sunday) Venue : BLAXK by ActionCity
Address : 107 North Bridge Rd, Funan, #01-03, Singapore 179097

About BBRC Studios

@bbrc_official @heedong_official

BBRC Studios is an incubator for art, fashion and culture; developing, accelerating and scaling ideas to become globally recognisable and marketable brands.

IVY BOYS and HeeDong are two examples of proprietary brands that are part of the BBRC Studios portfolio, with more in the pipeline.

About Aaron Chang


Famous for his Busan-inspired capsule collection with Percival (UK), Aaron is prized by collectors for his clean Ivy-style art and impeccable pop culture credentials. Formerly Design Director at New Balance Korea, Aaron has been featured on Hypebeast and has garnered a cult following for his quirky “rough diamond” take on fashion, art and culture. Aaron has worked with Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery (Hong Kong), Droledmonsieur (France) and Burrows & Hare (UK), on top of a long-term collaboration with New Balance in South Korea.

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Written by Andy

A Yellow guy with bad English who's a chef by trade but addicted to toys and art. Instagram nutter rambling food addict who likes to take photos of everything I eat (most Asians do right?) Please don't class me as a journalist or blogger, more on the lines of talent scout and always backs the little guy.

Instagram ( BigToyPoo)
I am that one dickhead too.

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