Having been lucky to be at PTS 2025, we had a glimpse of POP MART’s new artist-driven IP ” KeyA”
KeyA made its debut at the PTS Beijing, injecting fresh artistic vitality into Pop Mart.
And now KeyA evolves into a blind box series, allowing a wider audience — from new fans to seasoned collectors — to experience Chen’s work in a more accessible form. Artist Yanran Chen
collaborates with POP MART to introduce a cyberpunk style, bringing her unique artistic vision into a collectible format for both new and seasoned collectors.

From chaos, KeyA opens her eyes. She steps off the path set before her, claiming a key that belongs to her alone, and embarks on a journey to discover her true self. She moves through the fissures of time and space, as fractured light and shadow shift around her, dreams and reality endlessly intertwining. Through it all, she presses on —— exploring, evolving, shattering every rigid rule, and unlocking new worlds. If the world were a grand dream, would you be willing to wake up with KeyA?
KeyA opens her eyes in the middle of chaos,
stepping away from the path already set for her.
With a key of her own,
she begins searching for who she truly is.












WHEN: March 20th 2026
WHERE: https://www.popmart.com/ (selected countries)
Official POP MART https://a.aliexpress.com Aliexpress Use my code IN4Q2XO7 to redeem up to £4.00 coupons. <— helps me get a coffee and makes no difference to your POP MART addiction.
To determine the local release time, please refer to the local POP MART account or channel in each respective country or region.




