Muju World Presents The Secret Life Of Toys

Celebrate 20 years of Mujuworld Designer Toys with this fantastic crowdfunding project! MujuWold might be known for their art collectables but their photography has also been eyecandy too, and this is another way to celebrate the 20 years as well as benefiting from backing the project! Muju World has already activated the live Kickstarter campaign and hit their target, but now to hit those stretch goals, which include Muju Guardian sculpture, Muju Camera sculpture, Muju Photographer Sculpture alongside the book! YOU can help fund production while taking advantage of being one of the first to own one, plus a savings compared to when it’s released to the general public.

Step into the mystical world of Mujuworld, where handcrafted toys come to life.

We are Mr Muju & Miss Muju—an artist duo who have been designing, sculpting, and photographing our original art toys since 2005.
Over the past 20 years, we’ve created a universe of Muju Spirits, Cosmic Guardians, and many more characters, all brought to life in our Art studio by the sea in Cornwall UK.

Now, for the first time, we’re opening our image archive to share The Secret Life of Toys
A beautifully curated hardcover photography book that documents two decades of our artistic journey – making & photographing limited editon designer toys.
This book is filled with portraits of the characters who inhabit Mujuworld, as well as never-before-seen images, and behind-the-scenes glimpses into our creative process. With your support, the first print run and celebrate 20 years of creativity, photography, and magic.

The Secret Life of Toys is a beautifully crafted hardcover art book celebrating 20 years of Mujuworld’s creative journey. Spanning 164 full-colour pages in A4 landscape format, the book takes you deep into our evolving world of designer toys – from early plush characters hand-stitched in felt, to clay-sculpted originals and hand-cast bio resin figures, all the way to today’s digitally sculpted, 3D-printed artworks made entirely in our home studio.

Exclusive Rewards for Backers. . .

To celebrate this special project, they are offering a range of limited-edition Mujuworld collectables alongside The Secret Life of Toys book — all designed and handcrafted by us, especially for this campaign:

Muju Toy Camera

– A miniature resin collectable Muju Camera inspired by their love of toy photography and vintage cameras. Designed in a retro Mujuworld style, this magical little camera is perfect for your collection.
Handpainted in an exclusive Kickstarter colourway.

Muju Guardian

– This is a brand new version of our classic Muju Guardian figure. The Guardian was the first ever resin character we created, so they wanted to re-imagine them in a new version to celebrate 20 years of Mujuworld.
Be one of the first to own this little Muju companion, and take it on your own adventures

Muju Photographer Sculpture

– A large, beautifully detailed resin sculpture of the Mujuworld Photographer—an artist spirit who wanders the forest capturing moments from the secret lives of toys.
The camera staff is inspired by our first experiences of toy photography, when they shot everything using vintage film cameras.

The Muju Photographer resin sculpture is available for the first time, and is handpainted in an exclusive green Kickstarter colourway.
This sculpture stands 14cm tall.

All 3 Muju Sculptures

For the ultimate reward, they are offering all 3 sculptures together in very limited quantity. So if you can’t decide which Muju to pick, this reward could be for you

All sculpture rewards come with a signed copy of The Secret Life of Toys book.

The Secret Life of Toys Book

– A premium hardcover art book showcasing 20 years of Mujuworld photography, design, and creativity.

These exclusive rewards are available for the first time through this Kickstarter campaign, and are being created in small, collectable editions. By backing Muju, you’re not only helping us publish the book—you’re becoming part of the Mujuworld story.